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Ethically made in Tirupur, India

A toddler and a baby laughing together on a rug in AV Little organic cotton knitwear

Newborn through Kids

Softness they’ll live in.

Organic cotton knitwear for newborn through kids, GOTS-certified and made to survive real days.

Parent reviews
6,182+Parent reviews
Average rating
4.4★Average rating
Dispatch time
48hDispatch time

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New Arrivals

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A folded stack of organic cotton knitwear in oatmeal, sage and clay
Limited time

Up to 13% off
the everyday edit

Second-run colours and end-of-season sizes, same GOTS-certified cotton. While they last.

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A hand-wrapped newborn gift box tied with a clay satin ribbon
Gifting

Newborn boxes,
ready to gift

Wrapped by hand, with a note from you.

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Loved by parents

Best Sellers

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Knotted Beanie in Oat — Baby
3–24m

Knotted Beanie

Accessory

4.8 242 reviews Rated 4.8 out of 5 from 242 reviews

₹549

  • Oat
  • Powder
A calm nursery corner with folded organic cotton knitwear

Why parents trust us

Built safe against new skin

Every piece starts at the fibre. We knit in Tirupur with GOTS-certified organic cotton, dye with AZO-free reactives, and check the finishing by hand — so the only thing your baby notices is how it feels.

  • GOTS-certified organic cotton
  • OEKO-TEX Standard 100 tested
  • Nickel-free snaps and poppers
  • Tagless printed labels
  • Flatlock seams, no rub points
How we make it

Gifting

Shop by Occasion

Something soft for the new arrival, or a set for the big first birthday.

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Kind words

What parents tell us

6,182 reviews across the collection, averaging 4.4 out of 5.

  • 5 out of 5
    “I ordered two bodysuits for the hospital bag and ended up buying four more. The envelope neckline is the only one my newborn doesn't scream through.”
    Ananya Sharma Mumbai
  • 5 out of 5
    “Six months of daily wear and daily washes, and the knit has not pilled or lost shape. That has never happened with anything else in my baby's drawer.”
    Priya Nair Kochi
  • 4 out of 5
    “The sizing is honest, which is rare. My toddler is between ages and the size-up advice on the guide was exactly right — room to move, nothing swimming.”
    Rhea Kulkarni Pune
  • 5 out of 5
    “Bought the matching set so both my kids could wear the same tee. No scratchy labels, no complaints on a school morning. Worth every rupee.”
    Meera Iyer Bengaluru

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